In this case study, I explore the design and development of a chatbot for the Nike Run Club app. The goal was to enhance user engagement and support through an intuitive conversational interface. By leveraging user research, conversation design, and generative AI, I crafted a chatbot that not only answers common queries but also motivates runners, tracks progress, and provides personalized recommendations. This project highlights my approach to UX design, focusing on user needs and seamless interactions across all available channels. Dive in to see how I transformed the Nike Run Club experience.